It’s the age old ‘quality over quantity’ debate. Why not just work on the things that have potential rather than wasting time on concepts that are going no where fast? By focusing your UX approach and making good decisions on how to move forward, you will find your self with a better product, faster.

I have worked for many companies and always try to advocate good UX processes, but all too often, they insist of doing things the hard way. Taking a solution way to far before they realize it’s not the right way to go and end up being to invested to just scrap it and start again.

The good news is, you can avoid this and it’s not super hard.

Test early, test often.

You have probably heard this a million times, but so many people don’t do it!

Come up with a idea and try to figure out if it’s worth pursuing as soon as possible. Validate your hypotheses as you progress to know you are still on the right track.

We are talking about getting feedback from real people as soon as possible. Finding problems as early as possible can only be good right?

Continue doing this all the way through your project so you can see if the concept is veering off course and re-align before it’s to far gone.

The earlier you find major problems with a hypothesis or solution, the easier it is to let it go. Which brings me to my next point.

“Love the problem, not the solution” – Uri Levine – Waze co-founder

When people fall in love with a solution, they tend to ignore the original problem. This is bad news as the more heart and soul they pour into it, the harder it is to let go later when it doesn’t work as awesome as originally thought.

It’s amazing how many times I have seen people ignore hard data because they still feel it’s the right solution, then a few months later realize they need to rebuild half their app again.

Wrap up

  • Understand the problem.
  • Understand the people who have this problem.
  • Get some ideas on how to fix the problem.
  • Validate those ideas against previously mentioned people.
  • Repeat until solution is totally awesome.
  • Don’t be afraid to scrap solution and start again.
  • Continuously re-align concept as feedback is received, project or company requirements change and better solutions are discovered.
  • Make awesome apps.

In my next post I am going to look at some different ways to do cheap UX research and validate those hypotheses.

Also, go read this book Lean UX for startups.


by Alex Knight

UX / UI Designer, Tokyo, Japan.